We’re proud of our history and prouder still of where we’re going.
Take a look back at our journey.
2005
Vidyard’s Co-Founders Meet
In a serendipitous, fateful moment, Michael Litt and Devon Galloway meet in the Systems Design Engineering program at the University of Waterloo. The Dynamic Duo is formed.
YouTube Is Launched
Chad Hurley, Steve Chen, and Jawed Karim launch YouTube, the video distribution platform we all know and love. It opens the world’s eyes to the potential of online video!
2010
Redwoods Media Is Founded
Vidyard, then Redwoods Media, is founded by Michael and Devon. It is the first video production company that offers video hosting, analytics, and performance guarantees.
2011
Redwoods Media Becomes Vidyard
Envisioning the future needs of customers, the potential of video, and the power of analytics, Redwoods Media officially becomes Vidyard, focusing exclusively on video marketing technology.
Vidyard Graduates from Y Combinator
Turn that tassle! Vidyard graduates from the Y Combinator program (a “startup boot-camp”) under the mentorship of Paul Graham and the YC Partnership.
Vidyard Raises Seed Round
Vidyard raises $1.65 million from SoftTech VC, Y Combinator, SV Angel, Andreeson Horowitz, iNovia Capital, Jawed Karim (one of the YouTube co-founders!), and others.
Vidyard Makes a Media Splash as “YouTube For Business”
Vidyard is introduced to the public in a big way as we get our own feature article on tech news site TechCrunch. The first wave is made as Vidyard is named in the article as “YouTube for Business”.
33 Million+ People Watch Video on Mobile
More than 33 million people watch video on their mobile phones in the last quarter of 2011, proving that people want video whenever and wherever they are. The era of mobile video begins.
2012
Vidyard Expands Its Video Marketing Platform
Vidyard introduces new features that give customers the power to distribute content and engage with viewers like never before. Features include calls-to-Action, a YouTube integration, a social media integration, video SEO tools, and A/B split testing.
Vidyard Surpasses 1 Million Video Plays Per Day
Vidyard surpasses 1 million video plays per day. Need we say it again? Three times might be overkill, but here it is: 1 million video plays per day! People love consuming video!
Vidyard Launches Integration with Eloqua
A new integration with Oracle Eloqua allows marketers to pump video engagement data into lead records for scoring, nurturing, and segmentation. The industry’s first Video Marketing Platform is born!
Vidyard Creates the Video Marketing Platform Category
Did You Know: Vidyard created the Video Marketing Platform category with the ability to identify viewers and track their engagement, including what they’re watching, for how long, and on which channels!
2013
YouTube Surpasses 1 Billion Unique Visitors
Over 1 billion unique visitors consume more than 6 billion hours of video every month on YouTube, helping to prove that video has the ability to connect with audiences like no other medium.
Vidyard Completes Series A Financing
Raises Series A of $6 million from OMERS Ventures, iNovia Capital, SoftTech VC and Jill Rowley. Vidyard focuses on expanding research and development, marketing budgets, and employee numbers, with a new office in downtown Kitchener to support around 35 total employees through the rest of the year.
Forbes Publishes A Logical Argument for Video Content
Forbes publishes “Spock vs. Spock: A Logical Argument for Video Content”, featuring Michael Litt. Readers learn how to use video not only to inform and entertain, but also to capture leads and drive revenue.
Vidyard Announces New Integrations with Popular Marketing Technology
Aiming to make embracing video better, faster, and easier for marketers, Vidyard offers integrations with Marketo, HubSpot, ExactTarget, and HootSuite.
Vidyard Launches Integration with Salesforce
The fun isn’t reserved for marketers! Vidyard launches new integrations with Salesforce to help sales teams use video to qualify buyers and improve sales performance.
Michael Makes Top 10 Predictions for the Future of Video Marketing
Michael Litt busts out the crystal ball, publishing “Top 10 Predictions for the Future of Video Marketing”. It’s a must read for marketers who are always looking for new and better ways to achieve their goals.
2014
Taulia Generates $125 Million in Pipeline With Video
A Tale of Two Marketers shares the story of how Taulia generates $125 million in new marketing-sourced pipeline with video and Vidyard. That’s not a typo.
Marketers Agree, Video is the Best Content Medium
It’s official! Over 70% of marketers report that video converts better than any other content form. You know what that means? A growing demand for video marketing solutions.
V-Bot Makes Its First Live Appearances
V-Bot, Vidyard’s video marketing robot, makes its first live appearances at Marketo Summit and Sirius Decisions Summit 2014, causing everyone to fall in love with the big, green video marketing machine!
Cisco Predicts the Future of the Internet is Video
Cisco reports that by 2018, 79% of all internet traffic will be video. Smart organizations need to give audiences what they want!
Vidyard Launches Video Hubs and Vidyard Studio
With the launch of Video Hubs and Vidyard Studio, Vidyard makes it easy to create new videos and distribute video content with a fully-branded experience.
Leading B2B Brands Choose Vidyard as their Video Marketing Platform
A number of esteemed brands, such as Honeywell, IBM, Square and Deltek, put their trust in Vidyard, using the platform to achieve significant business goals.
Vidyard Holds Inaugural Video Marketing Conference, Ignite
Vidyard’s inaugural Ignite Video Marketing conference attracts over 200 modern marketers and thought-leaders to learn about the future of video marketing and discover the Vidyard platform.
Vidyard Releases the Video Marketing Handbook
Never willing to leave marketers to figure everything out on their own, Vidyard releases the Video Marketing Handbook, the in-depth guide to strategic video marketing. Vidyard releases the Video Marketing Handbook.
The Verge Features Vidyard
The word spreads, and Vidyard receives more attention as our growth story is featured on technology and culture news site The Verge’s Small Empires.
2015
Vidyard Completes Series B Financing
Vidyard raises $18 million from Bessemer Venture Partners, Salesforce Ventures, and other existing investors to fuel video marketing innovation and growth.
Online Video Has Its Biggest Year Yet
In 2015, online video accounts for 64% of all internet traffic. In April, Facebook shares that more than 4 billion videos are played each day on its platform. By September, that number doubles to 8 billion.
Vidyard Enables Sales Teams with Launch of Vidyard for Sales
Vidyard deepens its integration with Salesforce Sales Cloud, giving sales teams the power to send personalized video content to customers and prospects, and measure viewing history in the Salesforce contact record.
Vidyard for Salesforce Communities Launches
A host of new Salesforce integrations enables users to share and watch video content inline within their customer, partner, and employee communities, and, of course, measure audience engagement.
Personalized Video Comes on the Scene, and Switch Merge Is Acquired
Personalized Video blows the minds of marketing and sales teams, helping them cut through noise and engage audiences one-on-one by including personal information unique to each viewer in videos.
Ignite Becomes The Video Marketing Summit
Vidyard triples attendance at the video marketing summit, featuring astronaut Col. Chris Hadfield as keynote speaker. Over 500 attendees participate in 30 sessions and workshops over 2 days.
Vidyard Launches Vidyard Live
Enter the first online video live streaming solution for business that integrates with marketing automation platforms and Salesforce. From driving attendance to driving return on event investment, Vidyard becomes an event marketer’s best friend.
Vidyard Reaches New Milestones
For a second consecutive year, Vidyard’s revenue triples and its number of employees doubles (to 100 Vidyardians!). Vidyard customers identify more than 35 million new business leads through video, demonstrating video’s strength as a marketing and sales enablement tool.
2016
Vidyard Raises Series C Funding
Vidyard raises Series C financing of $35 million led by Battery Ventures, with participation from existing investors Bessemer Venture Partners, Salesforce Ventures, OMERS Ventures, iNovia Capital and SoftTech VC.
To be continued
Vidyard Reigns as the Video Platform for Business
Vidyard extends the power of video engagement and analytics to all aspects of marketing, sales, and secure comms, helping businesses drive revenue through the strategic use of online video.